— Our Story —

BIG DATA - IT'S OUR PASSION, NOT A TREND

Big data is not a trend at Relevant, in fact, it has been our passion since 1996, when Relevant Inc was established. That’s 20 years of studying, capturing, and utilizing data to create relevance for our clients communication and marketing strategies. This push for complete communication relevance goes back to the origin of the company. From the beginning we have been intrigued at how we can predict behavior based on past marketing performance. Client profiling is something that is critical in this path...

… knowing who our clients really are and knowing how they define value is critical, but the key is knowing this evolves over time.


OUR MISSION, IS YOUR SUCCESS

Our unique process allows our clients to effectively reach their most lucrative prospect base in a relevant and compelling way. To produce this type of communication, we must sift through numerous data points. We critically look at all the potential factors that influence response including pricing, offer, and incentives. We constantly evaluate if any variables should be modified, and we make those changes as a campaign moves forward over time. This is Relevant.